Portfolio

Building brands, telling stories, fostering relationships, and shaping public perception.

Full Brand + Creative Strategy

Final brand strategy and creative deliverable for kāk, an imagined café and cakery.

Marketing Concepts

Marketing concepts and sample ad campaigns created for kāk, an imagined café and cakery.

Brand Book

Brand book and brand identity guidelines for kāk, an imagined café and cakery.

Creative Brief

Creative brief for kāk, an imagined café and cakery based in Georgetown, D.C.

Recruitment Booklet

Recruitment brochure for use by Coleman Research‘s HR Team for hiring and university career fairs.

Career Fair Poster

Poster designed for use by Coleman Research‘s hiring team in Gdansk.

One-Pager

Expert-facing marketing collateral providing an overview of Coleman Research and the company’s services.

Digital PR Strategy

Full digital PR strategy plan and deliverable created on behalf of Outdoor Voices.

Social Media Audit

Social media audit and strategy recommendations performed on behalf of Outdoor Voices.

Influencer Engagement Plan

Influencer engagement and earned media plan developed on behalf of Outdoor Voices.

Paid Media Plan

Sponsored content and paid media plan developed on behalf of Outdoor Voices.

Crisis Preparedness Plan

Crisis communications plan created on behalf of Outdoor Voices.

Backgrounder

Media kit backgrounder created on behalf of aQysta.

Key Messages

Media kit key messages created on behalf of aQysta.

News Release

News release drafted on behalf of aQysta.

Media Advisory

Media event advisory pitched on behalf of aQysta.

Marketing Plan

Full marketing plan developed on behalf of Revelator Coffee Company, with a focus on ecommerce optimization.

Digital Asset Design

Graphic created for iJonShuffle‘s “House of Feels” playlist for use on music streaming and social media platforms.

Digital Asset Design

Graphic created for iJonShuffle‘s “Mad Decent Party” playlist for use on music streaming and social media platforms.

Media Release

Theoretical press release created on behalf of Shop Local Raleigh, announcing Brewgaloo 2016.

About Phillipa

Content Strategist // Writer // Brand Steward // Marketer // Storyteller

Hi there! My name is Phillipa, but I usually go by Pippa.

I’m a former ballet dancer turned content fanatic, with a die-hard passion for storytelling, relationship-fostering, and brand-building.

I get giddy at the thought of uncovering ways to tell brand narratives that are new yet familiar. I find bliss in diving headfirst into the discovery process and bringing compelling stories back up to the surface. The intersection of content, design, and strategy thrills me - and tactfully leveraging the myriad platforms we live in to facilitate meaningful dialogues is my jam. At the end of the day, I believe it’s all about creating meaning and community around simple human concepts we can all get behind.

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What can Phillipa bring to your organization?