Full Brand + Creative Strategy
Final brand strategy and creative deliverable for kāk, an imagined café and cakery.
Marketing concepts and sample ad campaigns created for kāk, an imagined café and cakery.
Brand book and brand identity guidelines for kāk, an imagined café and cakery.
Creative brief for kāk, an imagined café and cakery based in Georgetown, D.C.
Recruitment brochure for use by Coleman Research‘s HR Team for hiring and university career fairs.
Career Fair Poster
Poster designed for use by Coleman Research‘s hiring team in Gdansk.
Expert-facing marketing collateral providing an overview of Coleman Research and the company’s services.
Digital PR Strategy
Full digital PR strategy plan and deliverable created on behalf of Outdoor Voices.
Social Media Audit
Social media audit and strategy recommendations performed on behalf of Outdoor Voices.
Influencer Engagement Plan
Influencer engagement and earned media plan developed on behalf of Outdoor Voices.
Paid Media Plan
Sponsored content and paid media plan developed on behalf of Outdoor Voices.
Crisis Preparedness Plan
Crisis communications plan created on behalf of Outdoor Voices.
Media kit backgrounder created on behalf of aQysta.
Media kit key messages created on behalf of aQysta.
News release drafted on behalf of aQysta.
Media event advisory pitched on behalf of aQysta.
Full marketing plan developed on behalf of Revelator Coffee Company, with a focus on ecommerce optimization.
Digital Asset Design
Graphic created for iJonShuffle‘s “House of Feels” playlist for use on music streaming and social media platforms.
Digital Asset Design
Graphic created for iJonShuffle‘s “Mad Decent Party” playlist for use on music streaming and social media platforms.
Theoretical press release created on behalf of Shop Local Raleigh, announcing Brewgaloo 2016.
Content Strategist // Writer // Storyteller // Marketer
Hi there! My name is Phillipa, but most people call me Pippa.
I’m a former ballet dancer turned word fanatic, with a die-hard passion for storytelling and brand-building.
I get giddy at the thought of uncovering ways to tell brand narratives that are new yet familiar. I find bliss in diving headfirst into the discovery process and bringing compelling stories back up to the surface. I'm a sucker for the Oxford comma, and a lover of correct grammar used in unconventional ways. The intersection of content, design, and strategy thrills me - and tactfully leveraging the myriad platforms we live in to facilitate meaningful dialogues is my jam. At the end of the day, it’s all about creating affinity and community around simple human concepts we can all get behind.